CMO Sabrina Soldà hints at exciting channel evolution

BtoBet has launched a new worldwide campaign ahead of the official launch of its Neuron 3 platform at ICE London. The Neuron 3 platform is the company’s 3rd generation iGaming single-solution platform, providing operators with all the business management tools, APIs, widgets, and content readily integrated enabling operators to focus on optimising the UX aspect of their business. The platform will feature a unified betting experience across a wider, and digitally evolved channel selection, giving operators the total freedom they necessitate to morph and adapt their betting experience according to their player needs.

The new campaign kicked off with a new disruptive concept, envisioning the flourishing of the platform’s core technology and its metamorphosis throughout the various stages of the player journey, effectively resulting in a differentiated, focused, and truly customizable betting experience.

The metamorphosis of the betting ecosystem aptly envisions how operators are able to strike the perfect balance by making full use of the tools readily integrated in the platform’s core technology in order to optimise the experience that will accompany their players throughout their betting journey, no matter the time, channel or gadgets involved.