Boasting a high level of interest from bookmakers, BtoBet’s Director of the Sports Department, Davide Ruggeri, is of the opinion that the company’s products unveiled and offered to operators prior to the World Cup that will shortly kick off in Russia will deliver a new standard of sports betting, providing the players with distinct options based on varying factors.

Which will be the four nations to play in the Semi-Finals stage? Who will be the referee in charge of the Final? Will it rain? Will a particular team win or lose all the matches at group stage? Will there be a field invasion during the manifestation? How many matches will end goalless in the group stages? Who will be the beast goalie, defender, assist man, or attacker of the tournament?

These are just a few of the infinite variety of bets that BtoBet’s World Cup 2018 Specials will present to the player, with Ruggeri describing the products as “the first step to avoid the usual high churn rate that sees players moving away from betting over the World Cup period”.

Ruggeri stressed that operators should see the World Cup event as a massive opportunity for player acquisition but most importantly for player retention. “It is much less expensive to retain existing customers than it is to acquire new customers. And this can only be achieved by providing them with a tailored offer to catch their attention. It means treating these players as VIP players with the goal to inspire a positive experience from their side.”