This is a guest contribution by James McMath is content editor at GambleGeek.com, an affiliate website he co-founded in May last year. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you. 

I don’t mind admitting that about a week before we started work on GambleGeek, I knew nothing about affiliate sites.

My friend for 15 years, Michael Stevens, who is a professional poker player based in Malta, introduced me to the idea. He had already developed a working relationship with a highly talented developer, Kristjan Farrugia, formerly of Amaya, and we met for a few chats and it went from there.

As a model, an affiliate site is pretty straightforward – you’re rewarded by brands for sending customers their way with either a one-off fee or a share of the revenue generated. Or sometimes both.