Full integration of Bingo and Casino content and IMS player management system begins

London, October 16 2018 – Leading gambling technology specialist Playtech has partnered with Buzz Bingo to deliver a ground-breaking content delivery and CRM solution across both Bingo and Casino, integrating their award-winning IMS player management platform.

Playtech has collaborated closely with Buzz Bingo since the brand’s high-profile launch earlier this year, offering players a range of Bingo variants and a wide selection of Playtech Casino content. Backed by the industry-leading IMS platform, the solution includes a comprehensive CRM toolset, with Playtech’s new Engagement 360 platform giving Buzz Bingo the power to design and fully optimise end-to-end player journeys.

Additionally, integration with the Playtech Open Platform (POP) gives Buzz Bingo access to an exceptional range of original and third-party game content. With several major content providers on board from day one and many others launching soon, Buzz Bingo players can choose from one of the industry’s widest selections of Bingo variants and Casino slot games.