Caesars Entertainment has ended any speculation about their intent to buy William Hill. After speculation that a bid was coming saw William Hill’s share price soar on September, Caesars has confirmed their intent to make a bid, valuing the British sportsbook at £2.9 billion ($3.73 billion).

The bid would come in at 272 pence per share, and Caesars noted its going to make further announcements when appropriate. That might seem low now, as a frenzy of speculation over an upcoming bid drove William Hill’s share price up 43.5% to 312 pence.

“The opportunity to combine our land based-casinos, sports betting and online gaming in the U.S. is a truly exciting prospect,” Caesars’ chief executive Tom Reeg said. “William Hill’s sports betting expertise will complement Caesars’ current offering, enabling the combined group to better serve our customers in the fast growing U.S. sports betting and online market.”

“We look forward to working with William Hill to support future growth in the U.S. by providing our customers with a superior and comprehensive experience across all areas of gaming, sports betting, and entertainment,” Reeg added.