Caesars Entertainment has raised the curtain on a “100 Year Partnership for Japan” campaign. The casino operator is one of the many that is hoping to grab a license to set up a resort in the newly approved Japanese integrated resort (IR) market. As part of its campaign, Caesars has included a number of announcements tied to initiatives in the country, all designed to help set it apart from the competition.

Included in the initiatives are concept imagines of an IR that could be located at the Yamashita Pier in Yokohama. The concept is based on The Great Wave, an ukiyo-e piece crafted by Japanese artist Hokusai. The IR would carry the name “The Yokohama Art & Culture Park and Entertainment Resort,” but is up some strong opposition. Yokohama citizens have already overwhelmingly said that they opposed an IR, as has Yukio Fujuki, chairman of the Yokohama Transport Association (YTA). The YTA controls the area around the Yamashita Pier.

Caesars also said that it was designed an innovative casino entry system exclusively for use in Japanese IRs. The system uses smartphones to initially register the customers and then to subsequently track each entry into the casino, as well as to monitor for possible problem gamblers.

That system, apart from sounding very intrusive, doesn’t meet Japan’s requirements. Japanese regulators require that a “MyNumber Card” be produced each time a customer enters a casino.