Camelot UK reports record digital sales thanks to mobile, tablets

UK National Lottery operator Camelot UK Lotteries Ltd posted record digital sales in its most recent fiscal year while retail sales merely limped along.

On Tuesday, Camelot reported its fiscal 2018-19 sales had topped £7.2b in the 12 months ending March 31, a 3.7% improvement over the previous fiscal year. Draw-based games fell by £35m to £4.08b, while in-store Scratchards and online Instant Win Games combined for sales of £3.12b, up by £290m year-on-year.

As with previous years, digital sales growth vastly outstripped retail growth. Total digital (interactive and subscription) sales rose by more than £181m to a record £1.83b, of which mobile and tablet devices accounted for £1.02b, an impressive year-on-year rise of £319m. By contrast, retail sales were up only £73.8m to £5.37b, despite efforts to introduce new sales options at some retail self-checkouts.

Despite the overall sales rise, Camelot’s total returns to ‘Good Causes’ fell by £600k to £1.65b. These good causes included £39m for Camelot’s “necessary marketing expenditure,” as agreed with the UK Gambling Commission (UKGC).