This is a guest contribution by Valéry Bollier of Oulala Games. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you. 

A majority of the iGaming operators are now convinced than in order to attract millennials, they need to integrate a number of social elements in their offer. That is a great first step! However, instead of offering new types of games, they are “gamifying” their existing offer.

Can all games become successful social games?

A social game is, by definition, a game that you want to play with your friends.