Category Archives: Lottery

I-lotto Products Could Be Key To Cashing In On Global Lottery Growth

According to Research and Markets, the global lottery market is expanding at a CAGR of about 8% per annum – but gambling platforms will need ever more innovative ideas to make the most of this boom. One new business providing the type of disruptive technology that can provide a competitive edge is Link2Win. We asked their Chief Operating Officer, Richard Clarke – who has a track record of delivering successful products and gaming operations around the globe for bookmakers such as Ladbrokes and GalaCoral, and in the B2B sector with Iforium and Vermantia – to give us three reasons why he thinks i-lotto or numbers orientated products could be the key needed to unlock this growth market.

Huge jackpots

It’s a fact, large numerical based numbers attract attention. They can stand out amongst the information overload that characterises our digital media consumed lives. Jackpots are everywhere to be won, from betting on the outcomes of lotteries, to sports predictions, the list is endless. Just look at how successful progressive slots have become. The record-breaking Mega Moolah jackpot of £13.2million, won in October 2015 by British soldier Jonathon Heywood from the United Kingdom, is just one example. You can even win €1million for this year’s UEFA Euros 2016 football tournament by correctly predicting the match results of the entire tournament. It’s no surprise really, the allure of life-changing wins from a single spin, bet, or ticket captures the imagination of us all at some time.

Mass market appeal

I-lotto Products Could Be Key To Cashing In On Global Lottery Growth

According to Research and Markets, the global lottery market is expanding at a CAGR of about 8% per annum – but gambling platforms will need ever more innovative ideas to make the most of this boom. One new business providing the type of disruptive technology that can provide a competitive edge is Link2Win. We asked their Chief Operating Officer, Richard Clarke – who has a track record of delivering successful products and gaming operations around the globe for bookmakers such as Ladbrokes and GalaCoral, and in the B2B sector with Iforium and Vermantia – to give us three reasons why he thinks i-lotto or numbers orientated products could be the key needed to unlock this growth market.

Huge jackpots

It’s a fact, large numerical based numbers attract attention. They can stand out amongst the information overload that characterises our digital media consumed lives. Jackpots are everywhere to be won, from betting on the outcomes of lotteries, to sports predictions, the list is endless. Just look at how successful progressive slots have become. The record-breaking Mega Moolah jackpot of £13.2million, won in October 2015 by British soldier Jonathon Heywood from the United Kingdom, is just one example. You can even win €1million for this year’s UEFA Euros 2016 football tournament by correctly predicting the match results of the entire tournament. It’s no surprise really, the allure of life-changing wins from a single spin, bet, or ticket captures the imagination of us all at some time.

Mass market appeal

Michigan Lottery online sales bring in additional $147m for the state

The Michigan Lottery says the number of players making use of its online site has nearly quadrupled since the product made its debut.

Michigan launched online sales in November 2014, offering both draw ticket sales and instant win games via website or mobile app. By January 2015, Michigan Lottery Bureau commissioner Scott Bowen said the site’s sales were “going well” but still represented “less than one percent of our business.”

Around 86k players registered with the site shortly after it launched. This week, the Lottery announced that the number of registered players has since swelled over 300% to 322k (about 3% of the state’s total population).

These players have generated $147m in online sales and the Lottery Bureau expects this figure to rise to $480m by the time the site is eight years old. The site currently offers around 30 instant games as well as keno.

US Senate panel demands info in lottery scandal

A U.S. Senate oversight panel demanded Wednesday to know how state lotteries are increasing their security measures after an insider allegedly rigged jackpots for years to enrich himself and associates.Insider Buzz, Legal, Iowa, Hot Lotto, Scandal, Technology, Computerized Drawings, Investigation, Fraud, Government, Multi-State Game

US Senate panel demands info in lottery scandal

A U.S. Senate oversight panel demanded Wednesday to know how state lotteries are increasing their security measures after an insider allegedly rigged jackpots for years to enrich himself and associates.Insider Buzz, Legal, Iowa, Hot Lotto, Scandal, Technology, Computerized Drawings, Investigation, Fraud, Government, Multi-State Game