Category Archives: In The Biz

NetEnt bolsters jackpot game portfolio with launch of Divine Fortune

NetEnt, leading provider of digital gaming solutions, has broadened the diversity of its jackpot game portfolio with the launch of Divine Fortune.

The five-reel, three-row, 20-line (fixed) video slot goes back in time to ancient Greece and a world of mythical creatures, legendary riches, and golden coins. Filled with exciting Falling Wilds re-spins, Wild substitutions and a Jackpot Bonus game with three different jackpots including the progressive Mega Jackpot, this local jackpot complements NetEnt’s existing game offering perfectly.

Since launching its first jackpot in 2001, NetEnt’s global jackpot games regularly produce life-changing, multi-million euro wins for players around the world. With the addition of the new local jackpot game Divine Fortune, more operator-specific prizes can and will be offered.

Other titles in the jackpot portfolio include Arabian Nights, Hall of Gods, and Mega Fortune Dreams, which paid out a €3.5 million jackpot earlier this month.

Kiev Cybersport Arena

Kiev Cybersport Arena is a major asset to the whole e-sport community. This is one of the most important venues when it comes to hosting the biggest e-sport competitions. In this article, Valentyn Kyrylenko, Director of Business Development and Sales of BetInvest, one the industry leading providers of technology solutions, explains why Kiev Cybersport Arena plays such an important role.

Kiev Cybersport Arena was opened on January 17, 2010. It situated in Kiev, Ukraine. For the moment of opening it was the largest computer club in Europe and one of the largest in the world. The overall area of Kiev Cybersport Arena is 1 500 square meters. Over 200 computers were placed there as well as stage for Lan tournaments was constructed on which 10 computers were placed: five on every side, behind it was large screen for broadcasting and in front were comfortable sofas for watching of the games.

At the day of opening of Kiev Cybersport Arena, the tournament Arbalet Arena Female Cup was held. It’s not difficult to understand from the name of the tournament that female teams took part in the championship. To be more precise, it was CIS qualifications and the team named “Mousesports” achieved a victory beating “EYEsports” team with the score of 16:4. Bronze went to RoX.KIS and the fourth place went to inGame.  These teams gained the opportunity to participate at the final tournament.

Since 9 till 11 of April 2010 exhibition tournament Arbalet Cup Best of Four with the prize pool 22,500$ was held at Kiev Cybersport Arena.  Such teams as Natus Vincere, SK Gaming, Fnatic, UNiTED took part at the tournament. All teams played on cycle scheme bo5. The status of strongest team was gained by Na`Vi team.

Kiev Cybersport Arena

Kiev Cybersport Arena is a major asset to the whole e-sport community. This is one of the most important venues when it comes to hosting the biggest e-sport competitions. In this article, Valentyn Kyrylenko, Director of Business Development and Sales of BetInvest, one the industry leading providers of technology solutions, explains why Kiev Cybersport Arena plays such an important role.

Kiev Cybersport Arena was opened on January 17, 2010. It situated in Kiev, Ukraine. For the moment of opening it was the largest computer club in Europe and one of the largest in the world. The overall area of Kiev Cybersport Arena is 1 500 square meters. Over 200 computers were placed there as well as stage for Lan tournaments was constructed on which 10 computers were placed: five on every side, behind it was large screen for broadcasting and in front were comfortable sofas for watching of the games.

At the day of opening of Kiev Cybersport Arena, the tournament Arbalet Arena Female Cup was held. It’s not difficult to understand from the name of the tournament that female teams took part in the championship. To be more precise, it was CIS qualifications and the team named “Mousesports” achieved a victory beating “EYEsports” team with the score of 16:4. Bronze went to RoX.KIS and the fourth place went to inGame.  These teams gained the opportunity to participate at the final tournament.

Since 9 till 11 of April 2010 exhibition tournament Arbalet Cup Best of Four with the prize pool 22,500$ was held at Kiev Cybersport Arena.  Such teams as Natus Vincere, SK Gaming, Fnatic, UNiTED took part at the tournament. All teams played on cycle scheme bo5. The status of strongest team was gained by Na`Vi team.

Btobet presenting both the 1st casino-games and sports betting recommendation engine at ICE 2017.

Recommendation engines (RE) are arguably one of the trendiest uses of data science in e-commerce and entertainment markets today, but not yet sufficiently widespread in our specific iGaming and Betting industry. BtoBet is the first company in the industry providing both Casino-Games and Sports betting recommendation engine and will showcase its solution at booth S1 320 in London.

Nowadays, there are few sportsbook operators that have developed Sports betting RE for their own company use, and even fewer Software providers are offering only casino’s B2B RE. BtoBet’s combination of both Casino-Games and Sports betting recommendation engine, provides a unique experience to the players. After extensive tests and improvements, our development team has reached the current precision of the algorithm that rules the process, no matter if it is for sports betting or games.

Alessandro Fried, Btobet’s CEO highlighted: “We managed to reach the highest engineering levels. The automated engine avoids manual intervention and is extremely accurate. BtoBet’s intelligent algorithm tracks players’ behaviour and uses collaborative filtering to provide the perfect suggestions, for the most appreciated games, for each player or segment of players.”

How does BtoBet’s RE work?

Fili Wiese: Google is not against link building

In this interview with CalvinAyre.com’s Becky Liggero, Fili Wiese of Searchbrothers.com explains how gambling affiliates can build links without having their Google rankings killed in the process.

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Takumi Samejima dominates the heads up round to capture the APT Main Event title!

Manila, Philippines, January 2017 – After five days of APT Main Event action, Japan’s Takumi Samejima entered the Final 8 running second in chips, and after a stellar performance at the heads up round, he captured his first-ever championship title. Samejima earned the US$38,020 first place purse, the APT championship trophy, and the APT Championship Ring.

APT Kick Off 2017 Main Event Champion, Takumi Samejima

Samejima has been playing cash games and home games for a few years but impressively, this is just his third live tournament appearance. He learned poker through Japanese player GACKT who was also at the Final 8 today. Before Samejima headed for celebration, we were able to have a short Q&A with the champion.

APT: Entering the Final 8, what was your strategy coming in second in chips?

Takumi Samejima dominates the heads up round to capture the APT Main Event title!

Manila, Philippines, January 2017 – After five days of APT Main Event action, Japan’s Takumi Samejima entered the Final 8 running second in chips, and after a stellar performance at the heads up round, he captured his first-ever championship title. Samejima earned the US$38,020 first place purse, the APT championship trophy, and the APT Championship Ring.

APT Kick Off 2017 Main Event Champion, Takumi Samejima

Samejima has been playing cash games and home games for a few years but impressively, this is just his third live tournament appearance. He learned poker through Japanese player GACKT who was also at the Final 8 today. Before Samejima headed for celebration, we were able to have a short Q&A with the champion.

APT: Entering the Final 8, what was your strategy coming in second in chips?

NetEnt named Casino Content Supplier of the year at EGR Nordics Awards

NetEnt, a leading provider of digital gaming solutions, has retained its crown after winning Casino Content Supplier of the Year at the EGR Nordics Awards.

NetEnt beat seven other suppliers in one of the most hotly-contested categories at the ceremony which celebrates the region’s most successful and innovative online gaming companies.

The award is given to the supplier that has offered the most successful casino content over the past year.

Judges recognised the quality and performance of NetEnt’s casino software and related technology, customer service, and commercial results, with special consideration given to innovation. 

Ninja Casino wins prestigious innovation award for Global Gaming

Wednesday, January 2017 (Malmo, Sweden) – Global Gaming has won In-house Innovation of the Year at the 2017 EGR Nordics Awards for its flagship Ninja Casino brand.

The award recognises the most effective in-house product or platform which helped it stand out from its competitors and provided the biggest commercial boost to its business during the past 12 months.

Ninja Casino offers instant cash withdrawals and has revolutionised the online casino customer registration process, thanks to a bespoke Global Gaming payment solution integration that simply requires a deposit via a player’s bank.

A wide range of hundreds of exciting slots games are available at Ninja Casino, including Starburst and Gonzo’s Quest, as well as progressive jackpot slots like Hall of Gods and Mega Fortune.

Ninja Casino wins prestigious innovation award for Global Gaming

Wednesday, January 2017 (Malmo, Sweden) – Global Gaming has won In-house Innovation of the Year at the 2017 EGR Nordics Awards for its flagship Ninja Casino brand.

The award recognises the most effective in-house product or platform which helped it stand out from its competitors and provided the biggest commercial boost to its business during the past 12 months.

Ninja Casino offers instant cash withdrawals and has revolutionised the online casino customer registration process, thanks to a bespoke Global Gaming payment solution integration that simply requires a deposit via a player’s bank.

A wide range of hundreds of exciting slots games are available at Ninja Casino, including Starburst and Gonzo’s Quest, as well as progressive jackpot slots like Hall of Gods and Mega Fortune.

Ninja Casino wins prestigious innovation award for Global Gaming

Wednesday, January 2017 (Malmo, Sweden) – Global Gaming has won In-house Innovation of the Year at the 2017 EGR Nordics Awards for its flagship Ninja Casino brand.

The award recognises the most effective in-house product or platform which helped it stand out from its competitors and provided the biggest commercial boost to its business during the past 12 months.

Ninja Casino offers instant cash withdrawals and has revolutionised the online casino customer registration process, thanks to a bespoke Global Gaming payment solution integration that simply requires a deposit via a player’s bank.

A wide range of hundreds of exciting slots games are available at Ninja Casino, including Starburst and Gonzo’s Quest, as well as progressive jackpot slots like Hall of Gods and Mega Fortune.

Ninja Casino wins prestigious innovation award for Global Gaming

Wednesday, January 2017 (Malmo, Sweden) – Global Gaming has won In-house Innovation of the Year at the 2017 EGR Nordics Awards for its flagship Ninja Casino brand.

The award recognises the most effective in-house product or platform which helped it stand out from its competitors and provided the biggest commercial boost to its business during the past 12 months.

Ninja Casino offers instant cash withdrawals and has revolutionised the online casino customer registration process, thanks to a bespoke Global Gaming payment solution integration that simply requires a deposit via a player’s bank.

A wide range of hundreds of exciting slots games are available at Ninja Casino, including Starburst and Gonzo’s Quest, as well as progressive jackpot slots like Hall of Gods and Mega Fortune.

Sky Betting & Gaming look to exceed customer expectations utilising the Qubit customer experience platform

Fast-growth UK gambling company choose Qubit to build out personalisation strategy across all brands.

[LONDON] — [January 2017] Sky Betting & Gaming, who grew their revenues by nearly 50% last year and have more UK online customers than any other operator, are now aiming to further differentiate their player experience. The company, which has nine established brands, has recently chosen Qubit, the leaders in context-driven personalised experiences, to help anticipate the growing demands of their consumers and innovate ahead of their competition. With over 50 million content updates across Sky Betting & Gaming brands daily, and 53 million transactions processed on their busiest days, the company is eager to seize the opportunity that this volume of behavioural data represents.

“We think big and act bold to ensure the betting and gaming experience is the best it can be for our customers. Over the past few years we’ve made huge investments in our in-house data platform. Qubit not only adds to our capabilities but will act as an activation layer for insights found in other platforms.” said Edward Moss, Managing Director, Sky Bet.

Qubit Visitor Cloud will give Sky Betting & Gaming the ability to understand how customers engage across their brands and identify opportunities to personalise. The company will be able to build relevant, timely and effective experiences for their users, whilst also measuring the effect that these enhancements are having.

Sky Betting & Gaming look to exceed customer expectations utilising the Qubit customer experience platform

Fast-growth UK gambling company choose Qubit to build out personalisation strategy across all brands.

[LONDON] — [January 2017] Sky Betting & Gaming, who grew their revenues by nearly 50% last year and have more UK online customers than any other operator, are now aiming to further differentiate their player experience. The company, which has nine established brands, has recently chosen Qubit, the leaders in context-driven personalised experiences, to help anticipate the growing demands of their consumers and innovate ahead of their competition. With over 50 million content updates across Sky Betting & Gaming brands daily, and 53 million transactions processed on their busiest days, the company is eager to seize the opportunity that this volume of behavioural data represents.

“We think big and act bold to ensure the betting and gaming experience is the best it can be for our customers. Over the past few years we’ve made huge investments in our in-house data platform. Qubit not only adds to our capabilities but will act as an activation layer for insights found in other platforms.” said Edward Moss, Managing Director, Sky Bet.

Qubit Visitor Cloud will give Sky Betting & Gaming the ability to understand how customers engage across their brands and identify opportunities to personalise. The company will be able to build relevant, timely and effective experiences for their users, whilst also measuring the effect that these enhancements are having.

Sky Betting & Gaming look to exceed customer expectations utilising the Qubit customer experience platform

Fast-growth UK gambling company choose Qubit to build out personalisation strategy across all brands.

[LONDON] — [January 2017] Sky Betting & Gaming, who grew their revenues by nearly 50% last year and have more UK online customers than any other operator, are now aiming to further differentiate their player experience. The company, which has nine established brands, has recently chosen Qubit, the leaders in context-driven personalised experiences, to help anticipate the growing demands of their consumers and innovate ahead of their competition. With over 50 million content updates across Sky Betting & Gaming brands daily, and 53 million transactions processed on their busiest days, the company is eager to seize the opportunity that this volume of behavioural data represents.

“We think big and act bold to ensure the betting and gaming experience is the best it can be for our customers. Over the past few years we’ve made huge investments in our in-house data platform. Qubit not only adds to our capabilities but will act as an activation layer for insights found in other platforms.” said Edward Moss, Managing Director, Sky Bet.

Qubit Visitor Cloud will give Sky Betting & Gaming the ability to understand how customers engage across their brands and identify opportunities to personalise. The company will be able to build relevant, timely and effective experiences for their users, whilst also measuring the effect that these enhancements are having.

120 SPORTS AND MVPINDEX PRESENT MOST VALUED ATHLETES ON SOCIAL MEDIA OF 2016

120 SPORTS AND MVPINDEX PRESENT MOST VALUED ATHLETES ON SOCIAL MEDIA OF 2016

Russell Wilson & Odell Beckham Jr. Rank Highest; Wilson Claims Top Spot for Second Straight Year; NFL Dominates with
9 Athletes in Top 25

January 12, 2017 (CHICAGO) – The Seattle Seahawks Russell Wilson (No. 1), New York Giants Odell Beckham Jr. (No. 2) and the Houston Texans JJ Watt (No.3) were officially named the Top 3 Most Valued Athletes in Social Media of 2016 in a ranking created in partnership between MVPindex and 120 Sports. The ranking includes U.S. professional and Olympic athletes.

To determine the most valued athletes on social media this year, Chicago-based digital sports network 120 Sports collaborated with industry-leading social measurement and valuation platform MVPindex to rank athletes using a proprietary algorithm that evaluates all of their social activity throughout the past year. The ranking combines three separate scores: Reach (fans, followers, impressions), Engagement (likes, comments, shares, retweets, favorites) and Conversation (positive/negative mentions).

The Top 25 list is as follows:
Russell Wilson (NFL)
Odell Beckham Jr. (NFL)
J.J. Watt (NFL)
Rory McIlroy (PGA TOUR)
Conor McGregor (UFC)
LeBron James (NBA)
Tiger Woods (PGA TOUR)
Richard Sherman (NFL)
Tom Brady (NFL)
Rob Gronkowski (NFL)
Stephen Curry (NBA)
Antonio Brown (NFL)
Jeremy Lin (NBA)
Robinson Cano (MLB)
Alex Morgan (US Soccer)
Serena Williams (WTA)
Cam Newton (NFL)
Ronda Rousey (UFC)
Mike Trout (MLB)
Jeff Gordon (NASCAR)
Kevin Durant (NBA)
Hope Solo (US Soccer)
Dwayne Wade (NBA)
Dez Bryant (NFL)
Kerri Walsh Jennings (AVP)

The National Football League dominated the 2016 ranking with 9 players in the Top 25. The NBA followed with five of the Top 25 athletes. Wilson claimed the top spot for the second straight year with an overall ranking of 0.983, remaining at the center of the social spotlight this year not only for his athletic performance, but also for his recent marriage to singer Ciara.

“We produce and deliver sports content based on whatever is the hottest story as indicated by what is trending on social media and what sports fans are talking about on social platforms,” said Jason Coyle, president of 120 Sports. “MVPindex helps us to quantify the commanding voices and influencers on social media from the past year so we can continue to relate with our fans by showcasing the athletes that matter most to them.”
The most impressive climbs on the 2016 index include MMA fighter Conor McGregor who jumped an impressive 33 spots from last year’s index to claim the No. 5 spot in 2016. In addition, Cam Newton (No. 16), Stephen Curry (No. 11) and Antonio Brown (No. 12) all made notable double-digit climbs up from 2015.
There are five women represented on the list in 2016; Alex Morgan (No. 15), Serena Williams (No. 16), Ronda Rousey (No. 18), Hope Solo (No. 22) and Kerri Walsh Jennings (No. 25). The Seahawks, Patriots and Cavaliers all have two players each; the youngest person on the list is Beckham Jr. at 24, and the oldest is Tiger Woods at 41.
Top athletes in each sport include:
• Robinson Cano (MLB)

• Conor McGregor (UFC)

• Russell Wilson (NFL)

• Rory McIlroy (PGA TOUR)

• LeBron James (NBA)

• Alex Morgan (US Soccer)

• Serena Williams (WTA)

• Jeff Gordon (NASCAR)

• Kerri Walsh Jennings (AVP)

The 2016 list reveals interesting findings including a spotlight on the growth in popularity of MMA/UFC in the past year, as both McGregor (No.5) and Ronda Rousey (No. 18) are featured in the Top 25.

“For years, the yard stick in determining social media value was based solely on the number of followers someone had. But at MVP we know that quantity does not mean quality,” said MVPindex co-founder Kyle Nelson. “With our sophisticated Engagement Value Assessment™ tool, we look at social media impressions, engagement, virality and social authority to help figure out what it’s all really worth.”

Nelson continued: “This year’s list rewarded those athletes who were able to leverage their success on the field of play to also win on social. They were able to consistently drive high levels of engagement through compelling content and authentic conversations with consumers. This not only helps build their own personal brands but also makes them the most effective ambassadors for the brands they represent.”

Pennsylvania slots revenue takes slight dip in 2016

Pennsylvania casino slots revenue underwent a small contraction in 2016, while the Parx Casino in Philadelphia maintained its grip atop the individual casino leader board.

Figures released Thursday by the Pennsylvania Gaming Control Board (PGCB) show the state’s 12 casinos generated overall slots revenue of $2.36b in 2016. While that’s 0.23% ($5.5m) less than the casinos earned in 2015 and well below the 2012 peak of $2.47b, 2016’s total did maintain the state’s six-year run of slots revenue topping $2.3b.

As stated, Parx led all comers with $389.8m in slots take, up 2.84% from 2015. The next closest competitor, Las Vegas Sands’ Sands Bethlehem, was up 1.8% year-on-year to $305m. Rivers Casino ranked third ($265m, -4.3%), while the Meadows ($221.6m +0.6%) narrowly beat out Mohegan Sun Pocono ($216.2m, flat) for fourth place.

Seven casino operators were in negative slots territory for the year, but the government continued to make out like a bandit, thanks to its industry-high 54% slots tax. The government’s share of the slots take came to $1.26b.

Interpol led bust of Jack Lam’s Philippine online gambling ops

Last November’s arrests of 1,316 Chinese nationals working at Jack Lam’s illegal online gambling operation in the Philippines were part of a broader crackdown on cybercrime by global cops Interpol.

A week ago, Interpol revealed that the Lam arrests were part of Operation First Light 2016, a two-month operation targeting not only illegal online gambling but a variety of “social engineering fraud” scams targeting victims in China.

The fraudsters reportedly posed as law enforcement or justice officials during their contacts with Chinese citizens, who were told their bank accounts had been compromised by criminals. The victims were then instructed to deposit money into designated bank accounts in the guise of tracking the criminals’ activities.

Interpol followed up the Lam bust with the arrest in December of a further 200 Chinese nationals working out of 13 call centers in Spain. These operations reportedly scammed €16m from their Chinese marks before the whip came down.

Unibet tops all gambling operators in Swedish TV ad buys

Gambling companies were among the top spenders in Sweden’s advertising market in 2016, despite lingering controversy over their access to the airwaves.

New figures released by Sifo Advertising Measurements in conjunction with Dagens Media show online gambling companies, including state-owned monopoly Svenska Spel, spending big on Swedish advertising platforms during the first 11 months of 2016.

In terms of television advertising spending, Malta-licensed online operator Unibet topped all gambling operators with an outlay of SEK 270m (US $30m), ranking fourth overall in terms of all industries and accounting for 1.5% of all TV marketing. Svenska Spel ranked fifth on the TV chart with a total spend of just under SEK 243m.

The data is in keeping with previous figures covering the first half of 2016, which showed gambling companies accounting for 10% of all Swedish TV advertising spending, up from 3% in 2013. Unibet also ranked highest among its gambling peers on the H1 chart.

Unibet tops all gambling operators in Swedish TV ad buys

Gambling companies were among the top spenders in Sweden’s advertising market in 2016, despite lingering controversy over their access to the airwaves.

New figures released by Sifo Advertising Measurements in conjunction with Dagens Media show online gambling companies, including state-owned monopoly Svenska Spel, spending big on Swedish advertising platforms during the first 11 months of 2016.

In terms of television advertising spending, Malta-licensed online operator Unibet topped all gambling operators with an outlay of SEK 270m (US $30m), ranking fourth overall in terms of all industries and accounting for 1.5% of all TV marketing. Svenska Spel ranked fifth on the TV chart with a total spend of just under SEK 243m.

The data is in keeping with previous figures covering the first half of 2016, which showed gambling companies accounting for 10% of all Swedish TV advertising spending, up from 3% in 2013. Unibet also ranked highest among its gambling peers on the H1 chart.