PINS loyalty program has joined one of the world’s fastest growing billion dollar fantasy sports industry to enhance the PINS members online gaming experience. Now many sports fans who are among PINS loyalty program members have opportunity to play fantasy football and collect PINS in CHAMPICK platform. PINS is the first loyalty program to join fantasy sports industry.

PINS CEO Gabi Kool: “PINS has already an outstanding record in innovation and gamification. Co-operation with Champick has enabled us to get to another level in rewarding for loyalty by giving the virtual currency PINS for successful game that can be exchanged for products and services in real world on pinsforme.com platform.”

Champick CEO Ēriks Nelsons: “Our fantasy product stand for innovation and we believe that fantasy product is perfect fit for coalition and frequent flyer loyalty programs, where they can engage and monetise users base by offering fantasy sports to their members.“

To celebrate the launch of the collaboration, PINS and Champick has launched a campaign that ends on 5 th February. The winner of the challenge will get 40 000 PINS. PINS member has to create a fantasy team from real football players all around the world, enter PINS challenge and battle among other players, get the fantasy points score based on the built team players real time performance during football matches.