Africa to benefit from reputation and influence of world’s most successful gaming event brand

Following what Managing Director Kate Chambers described as a ‘hugely positive coming together of all sectors of the industry’, Clarion Gaming has taken the strategic decision to fast track the development of Gaming Africa, transitioning the 2018 event into the first ICE Africa, which will comprise an exhibition and co-located ICE VOX style conference dedicated to the development of the domestic industry.  ICE Africa will be the first occasion the ICE brand has been extended beyond its London, UK, home.

Explaining the historic decision to deliver an ICE branded event in Africa, Kate Chambers said: “We launched in Africa following requests from the industry for us to develop and organise a professional showcase that Africa could be proud of.  We applied the same level of attention to detail that goes into delivering ICE in London and, with the support of the industry, I am delighted to confirm that we will be delivering ICE Africa in October 2018.”

Outlining what the industry can expect, Kate Chambers added: “Whilst the scale of ICE Africa will not be the same as ICE London, we will be bringing the same level of commitment, thinking, creativity and professionalism that has made ICE London the world’s favourite and most international gaming expo.  ICE Africa will be an event where the industry can meet, network, see the very latest gaming innovations, share best practice and progress in a strategic and sustainable manner.  The ICE Africa team is already in place and working with our stakeholders in order to deliver on our pledge to create a world class business event for the continent.”