Bitcoin online gambling white-label software provider Coingaming.io continues to push the virtual currency envelope via the addition of a new sports betting platform.

On Thursday, Coingaming announced it had launched its new Bitcoin-only sportsbook product to capitalize on next week’s commencement of a new English Premier League season. Coingaming spokesman Mark McGuinness said the new sportsbook would offer over 10k betting markets per week, including on less traditional events like mixed martial arts and eSports.

The company says the in-house developed sportsbook will offer “several unique opportunities” for Bitcoin gambling operators looking to diversify their offering. McGuinness believes the ability to place “larger bets on any device with better odds, instant deposits and cash-outs” will appeal to “young, smart, mobile-focused sports bettors that demand instant gratification.”

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