theMediaFlow Managing Director Nichola Stott gives an overview on Evergreen Content in this edition of CalvinAyre.com’s Content Marketing Tip of the Week.

In previous tips we have talked about editorial calendars and seasonality, particularly in sportsbook, which is great and event-driven, however that content has a shelf-life. As part of a great content strategy you can try adding some evergreen content to the plan.

What we mean by that are content pieces that are:

Timeless or historical