Behavioural marketing experts ConversionBet has appointed iGaming industry veteran Vadim Fedotov as its new chief marketing officer.

CEO, Dan Morrison said that ‘’the new appointment comes as the company evolves from a successful start-up into an operational enterprise company, focused on one untapped and distinct marketing area of revenue generation for its global customers.

As CMO Vadim will oversee the strategy, partnerships, marketing, and monetisation of new product launches on the behavioural player acquisition platform. He is a veteran of the iGaming affiliate space and having over 11 year’s experience in both the publisher and affiliate sectors. Having worked for industry giants such as Betsson Group and High light media, he now leads a successful affiliate network & lead generation engine, digital marketing agency and affiliate websites

“I’m excited to join ConversionBet at a time when operator’s modern-day acquisition strategy no longer can rely on just traffic volume to create profitable conversions. ConversionBet are on the verge of a revolution,” Fedotov said. “I haven’t seen an opportunity like this in a long time to help aid in a lucrative space taking off, and I truly believe ConversionBet is leading the charge of true onsite & off-site personalisation.”