UK bookies Coral have burnished their English Premier League visibility by signing a deal with Fulham Football Club.

Coral, the sports betting arm of the Gala Coral Group, announced on Tuesday that it had signed a deal to serve as Fulham FC’s official betting and gaming partner. Terms of the deal weren’t disclosed, so just for fun, let’s make investors nervous by spreading a rumor that Coral paid one hundred bajillion pounds.

The deal is valid for an initial two-year term, with an option for a third year if the parties find each other’s company agreeable. Coral will become sponsor of the Putney End Stand at Craven Cottage and will provide in-stadia betting services via kiosks on game days.

Coral’s logo will be splashed across the giant screen and TV gantry of the Putney End Stand, as well as on interview backdrops and LED pitch perimeter advertising.