Gala Coral Group’s primary sports betting brand Coral has unveiled a new in-house sportsbook front end.
The new Coral sportsbook front end, which sits on the OpenBet back end, is intended to marry Coral’s various digital channels with a single technology. Smartphone and tablet options are already using the new in-house product, with desktop expected to follow in a couple months.
Coral Interactive sportsbook director Keith O’Loughlin says the new front-end is “slicker” than the previous offering. The in-house control will give Coral the capacity to “significantly accelerate our product innovation and it also gives us the flexibility to deliver a richer customer experience.” The bespoke front-end even adds some new features, including football visualizations and lottery betting.
Not to be outdone, Gala Coral’s top bingo brand has introduced a new Side Bets feature it hopes will liven up the game for fans.