Advances in technology, changes in economics, and a shift in the social and demographic talent agenda have presented an array of opportunities to businesses. These varying and complex forces have put pressure on companies and its development of business goals. These changes are not slowing down and in fact, it affects all channels of your organization, and most importantly, your workforce. Employees have to adapt to these changes with agility and sustain their ability to cope and rise to these challenges. How do you attract and retain capable employees as such, anyway?

Ensuring your employees’ stable psychological states and right behaviors despite the complexity of the business environment now and in the future should be a point of focus for every company. This can be achieved by recognizing the importance of employee engagement in your organization.

Employee engagement is often misconstrued as solely organizing group activities by human resources. It is more than surveys or get-togethers! Employees need to be heard, valued and guided, not only for their well-being but also for the organization’s enhanced productivity and financial outcomes.  It is releasing the potential and capabilities of employees, and enriching their psychological and behavioral state, which leads to better work performance.

This can be done by creating a culture of engagement within your organization, one that recognizes the value of the company’s brand and reputation, honor strong leadership, empowering performance, securing the basics, and integrating company practices. Here are the steps: