Sports betting operator CrownBet is unveiling a new advertising campaign on Australian television—one that doesn’t mention actual betting.

The ad campaign will launch during Monday night’s telecast of the Australian Football League’s Brownlow Medal on Seven West Media, the Australian Financial Review reported.

In the TV ad, former Australian cricket captain Rickey Ponting driving a Ferrari along the glittering shoreline of Monaco, then watching the Formula One grand prix as well as indulging other experiences that “money can’t buy,” which was the theme that CrownBet was going for.

CrownBet chief executive Matthew Tripp said the advertisement is for the CrownBet Rewards loyalty program, hence the absence of betting component.