Online betting operator Dafabet has increased its UK football visibility by inking a sponsorship with English Premier League side Sunderland AFC.

The deal will see Dafabet’s logo adorning Sunderland’s home and away jerseys starting with the 2015-16 EPL season. Dafabet recently inked a similar shirt deal with Football League Championship side Blackburn Rovers and has an international betting partnership with the EPL’s Everton.

Dafabet’s head of sports marketing and sponsorship John Cruces acknowledged that the company had been “very proactive in the last few months increasing our presence in football.” While Dafabet holds a license issued by the UK Gambling Commission, its chief audience is football-mad punters in Asian markets, and Cruces said “being on the front of a Premier League club shirt was vital for our global presence.”

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