Asian-focused online sports betting operator Dafabet has opened an office in Kenya’s capital Nairobi from which the company hopes to expand across the African continent.

This week, the Philippines-licensed Dafabet officially launched its Kenyan sports betting service, which will offer local punters the ability to wager on a variety of international sporting events and daily live greyhound racing from the UK. Dafabet’s Kenyan customers can wager via the Dafabet.co.ke website, a new mobile betting app as well as SMS text messaging.

Dafabet’s Kenyan market interest was made public in January when the company registered the @DafabetKenya Twitter handle. Louis Watts, director of retail and regional operations for Dafabet Kenya, told Business Daily Africa that putting down roots in Kenya was a necessary precursor to the company’s plan to launch operations in other African countries.

Watts called the Kenyan betting market “mature and respected due to its sports betting savvy” and it will give Dafabet a “stable base from which to grow” its African presence. Other operators currently making waves in Kenya are domestic operator Sportpesa, as well as Betway, Betin and Elitebet.