Digitain, the leading iGaming software provider with a fully managed sportsbook API, casino engine and gaming platform, have entered into a partnership with full service live events agency Identity as their global events partner throughout 2019 for the delivery of their exhibition portfolio.

Identity has over 20 years of experience in the project management, design and build of live events within the trade show, conference and experiential sectors, and are a major force in the gaming events industry, working with a number of leading gaming organisations to produce innovative, cost-effective solutions that exceed expectations and drive outstanding return on investment.

The relationship begins at ICE London in February, with Digitain’s show-stopping new booth design. 

“Identity has proven to be a stalwart in the events industry with years of excellent industry reputation,” said Digitain CMO, Lilit Azatyan. “We are delighted that they can provide a unified approach to our brand event marketing strategy and physical attendance across multiple continents, time zones, and locations. It is important that our brand values, product marketing, and booth experiential marketing are delivered seamlessly and in concert with Digitain’s existing clients and our rapidly expanding international network of licensees and partners.”