In today’s world of fast-paced innovations, the importance of having a plan for monitoring and embracing emerging technologies cannot be stressed enough.

Defined as the change that occurs when new digital technologies affect the value proposition of existing goods and services, digital disruption has the capability to tear down and rebuild every product in every industry—even the iGaming industry, which is already ripe for innovation.

Today’s customers now live in a world of heightened expectations and a wide variety of options, and companies must give them what they want not just quickly, but also in a more emotion-rich way or they risk losing their business to companies that have already embraced the opportunities offered by digitalization.

At the upcoming Canadian Gaming Summit in Vancouver, Forrester Principal Analyst James McQuivey will outline the steps companies need to make to put the customer at the center of their processes.