Rebecca Liggero talks to Toby Oddy, founder of Digital Fuel, as discusses on why his company moves towards financial betting to attract Asian traffic.

Digital Fuel has made the move towards financial betting, especially when it comes to penetrating the lucrative Chinese market. The digital market in Asia is booming, and it’s definitely one that is financially worthwhile making the effort to be part of.

“Well, it’s a growing market and Asia has been a big interest of mine for many years. The market in China is growing and very affluent; there’s a lot of money there and it’s open so yeah why not, stray in,” said Oddy.

Ody also covered the nuances of Chinese search engines and social media sites such as Baidu and Webo and how it differs from Google and Facebook.