DraftKings, targeting further fan coverage ahead of the start of the 2015/16 National Football League season, has opened three more branded fantasy sports lounges in NFL stadiums.
Under a partnership with the Dallas Cowboys, the DraftKings Fantasy Sports Lounge will be located at field-level in AT&T Stadium, giving DraftKings players a chance to cheer their favorite NFL players. The Cowboys will also feature DraftKings branding within the stadium and across the team’s digital, television, and radio networks.
“DraftKings and the Cowboys share the same passion for football, sports and business, making this a natural partnership,” said Dallas Cowboys Executive Vice President / Chief Sales & Marketing Officer Jerry Jones, Jr. “The daily segment of fantasy sports is exploding, with more fans joining every day.”
Another sports lounge, The DraftKings Fantasy Sports Zone, will be located at Gillette Stadium—home of the New England Patriots, which will display HDTVs so fans can watch NFL games.