New Initiative Encourages Sports Fans to Show Their Rally Caps and Give Back
BOSTON (March 23, 2020)—Today, DraftKings Inc. announced a new charity initiative “#DKRally” to mobilize the sports fans to band together in support of our communities during this latest global public health emergency. In the spirit of triumphing over adversity, the #DKRally initiative is committing up to
$1 million to United Way, with an initial donation of $500,000, by calling upon fans worldwide to join them in sharing their rally cap photos while cheering on the local heroes of our communities who are on the front lines of the COVID-19 pandemic.
“The rally cap uniquely embodies the American spirit and our hope in the face of adversity, no matter the challenge ahead. It represents the come-back attitude we have at DraftKings as we work with our communities to face down COVID-19,” said Matt Kalish, DraftKings President North America. “Our player community over the years has shown a steadfast commitment to social good in times of need through many charitable programs on our platform. We are confident America will now rally for those in need to help ignite this important comeback.”