Daily fantasy sports operator DraftKings has identified European technology provider Kambi as the supplier of its new single-game sports betting product.
Three weeks ago, DraftKings announced a sports betting partnership with Atlantic City’s Resorts Casino Hotel, which followed last month’s US Supreme Court ruling striking down the federal betting ban. But neither party offered any insight into where DraftKings would be getting its new sports betting technology.
On Wednesday, Kambi Group Plc announced that it had entered into a “sportsbook agreement” to “provide technology and services” to DraftKings. While the partnership will start in New Jersey, the “multi-year” deal allows for the possibility of an expanded partnership “when commercially agreeable regulatory frameworks are implemented” in other US states.
Kambi believes the DraftKings partnership could be lucrative in the long run, but the impact on its 2018 revenue will be “difficult to predict” due to the notoriously glacial pace of US regulatory change.