Daily fantasy sports operator DraftKings has made an effort to change its negative narrative by acquiring mixed martial arts fantasy operator Kountermove Fantasy MMA.

Terms of the deal weren’t disclosed, but Kountermove’s estimated 30k registered users have already found themselves redirected to the DraftKings site and asked to transfer their accounts.

DraftKings cofounder Matt Kalish told MMAjunkie that he expects an additional 5k paid users to migrate to the DraftKings platform to take advantage of the larger MMA prize pools.

DraftKings, which already has an exclusive partnership with the Ultimate Fighting Championship, said it was excited about expanding its combat sports offering. Kountermove, which became the first MMA DFS site when it launched in 2011, also offers DFS contests on non-MMA dustups like boxing, kickboxing and jiu jitsu.