The online gambling industry is usually at the forefront of technology and marketing techniques, but what if it has something to learn from other forms of entertainment? Dylan Slaney, SVP Digital Gaming, SG Digital, thinks that’s the case, and joined our Becky Liggero Fontana for this week’s episode of the Long Con.

Although gambling is usually seen in a much different light, Slaney notes that it’s still just entertainment. “It’s been part for me of the broader entertainment industry for many years, and it’s a place where people choose to spend time,” he said. “More of that time is being spent on mobile or digital devices, so today we compete for airtime with a host of industries and companies that form part of what I think is the new entertainment industry. So Netflix, Amazon Prime, Xbox, Playstation, etc.”

When you look at a Netflix or Amazon Prime, it offers the same wide variety of choice that many online casino sites do, but they offer something much more personalized to the user’s tastes. “I think they put the customer first and foremost at the center of every decision making,” he said. “Your experience on Netflix will be very different from mine, and it’s very different for anybody that uses that service.”

That’s where online gambling should be looking, Slaney said. “All that, I think, are just areas that from an iGaming perspective, and especially a digital iGaming perspective, that we can learn from to make again the experiences that that we curate, and also create, more rewarding for our players.”