Without sports, many iGaming operators have seen a huge chunk of their revenue fall off significantly. Thankfully, other verticals are doing better than ever, and off of moderating a panel at the successful SBC Digital Summit, CalvinAyre.com’s Becky Liggero Fontana reached out to fellow moderator Ebbe Groes, CEO of EveryMatrix, to talk about options that are thriving.
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While the newer products get a lot of the spotlight, Groes began by talking about an older, solidly consistent performer. “It’s a broad variation, variety of things that you can offer, but the biggest thing, and not mentioned too much, is actually casino,” he said. “Almost everyone has casino, and it’s a very large business area for us, and it’s really where we see a big, big difference, whether you have a good modern casino product or not.”
But that’s not to say that some newer products aren’t suddenly performing well. “Look at more sports related things, then it’s the esports that really stands out,” he said. “We’ve also done some things in in virtual sports, but really, the closer you get to sports, then you say the more the esports offering matters.”