Ahead of the upcoming EIG Berlin, BtoBet’s chairman Alessandro Fried discusses the hot topics and changes that will affect the gambling industry.

Which are the most visible digital transformation signals that gambling operators must focus on? 

The increasing rate of change in new devices and technology are intrinsic to our daily lives and betting is a part of these broad trends. Customer expectations are changing accordingly, meaning operators have to stay updated and study new approaches to attract new clients and keep existing clients loyal to the brand.

The rules of the game have changed, driven by the consumers and their preferences. Whether it is on the desktop, on the mobile or in the shops, the gambling consumer is seeking entertainment and personalization from their gambling choices. Giving them the bets they want, when they want them and in whatever form suits them best, is both a challenge and a requirement.