Marketing in the aftermath of GDPR and being ahead of the game for ePrivacy Regulation

Malta, Wednesday 5th September 2018: Leading provider of retention solutions, Enteractive, is holding a Breakfast Briefing later this month, which will explore the most effective and safest ways for iGaming operators to engage with their customers following the enforcement of GDPR.

Taking place on Wednesday 12th September at the Palace Hotel in Malta, Enteractive CEO Mikael Hansson will chair the discussion, with Think Privacy legal expert Alexander Hanff and FAST TRACK Co- Founder Simon Lidzén joining the panel.

The guest speakers will examine the immediate fallout following GDPR’s requirement for valid consent when companies contact their customer base, which in some markets has resulted in an 80% loss of a marketing database. Both industry professionals will highlight alternative legal options to consider when sending and handling marketing material.