Organisers have confirmed details of the free to attend eSports seminar which is part of the extensive learning programme taking place at ICE Totally Gaming, 2017 (February 7-9, ExCeL Centre, London).

On Tuesday 7 February, experts, including, Ian Smith, Integrity Commissioner, eSports Integrity Coalition; Richard Watson, Programme Director for Enforcement and Intelligence, UK Gambling Commission; Simon Best, Sponsor and Talent Manager, MCM Comic Con; Harry Lang, Marketing Director, Pinnacle Sports and Spike Laurie, MD, ESL UK, will provide their collective insight on an industry, which, in 2015, generated global revenue of $325 million from media rights, merchandising, ticket sales and advertising.

With fans expected to bet a projected $23.5 billion on eSports by 2020, a betting pool that would generate revenue of $1.8 billion for operators, the ICE eSports seminar will cover issues, including: the latest trends in the market, regulation and governance, the social dynamics of the eSports audience and its monetisation. The seminar, which is being sponsored by UltraPlay, will close with a practical workshop, entitled ‘Preparing your business for success in eSports.’

Kate Chambers, Managing Director of the Gaming Division at Clarion Events, believes the learning programme is a key component of ICE Totally Gaming and one that is growing in importance for visitors. She explained: “We have rebranded both our paid for and our free to attend learning programme under the ICE VOX umbrella. The ICE VOX brand mission is to deliver expert, relevant and practical learning opportunities which will help gaming entrepreneurs develop business opportunities and for gaming organisations to invest in their people. The eSports seminar is a perfect example of this commitment and illustrates the holistic nature of what gaming professionals can experience at the world’s biggest b2b event for gaming.”