Rahul Sood’s eSports betting platform Unikrn has raised $31 million in its initial coin offering, setting the standard for any eSports and gaming token sale to date.

The Seattle-based company announced on its website that it has collected 112,720 ethers, worth an estimated $31.4 million in current trading price, in the token sale. The first phase of the ICO took place in September and netted the company $15 million from big name investors including Mark Cuban and Ethereum co-founder Anthony Diiorio.

“This is the end of the crowdsale. It’s the beginning of the token,” Unikrn said in a blog post. “Most importantly, this is a rebirth for esports and gaming. UnikoinGold is already poised to disrupt entire industries to make experiences, products, games and events more accessible, more interactive and more decentralized than they’ve ever been.

The company is scheduled to lock down the delivery channels for UnikoinGold on Oct. 25, ahead of the scheduled delivery for the tokens, which will happen around Nov. 5. Didn’t make it in time for the crowdsale? Unikrn said customers can still trade in their skins for UnikoinGold.