An eclectic mix of Esports tales including a foray into the sport for Nike, No-Limit Gaming signs their first Fortnite star and FansUnite sponsor Heads-Up-Daily. 

Nike is in the Esports business.

The sneaker giant who has split opinion with their recent Colin Kaepernick promotion has inked a deal with Royal Never Give Up (RNG) League of Legends (LOL) star Jian “Uzi” Zihao.

Nike has partnered Zihao with the Chinese actor Bai Jingting and NBA star LeBron James, in the NBA star’s new  ‘Dribble &’ campaign. The campaign is to support the forthcoming documentary “Shut Up & Dribble.” The first snapshots of Zihao since his Nike affiliation show him wearing a black t-shirt with the words “Dribble & Carry” emblazoned on the front. The term ‘Carry’ is used in LOL to describe a single player who pushes his team to victory.