Lottoland has found itself in hot water with the Advertising Standards Authority (ASA) over a “misleading” radio ad.

The ad in question aired last Sept. 27, and featured a voice-over that stated, “Chimp can’t believe it. At Lottoland the EuroMillions still costs just £2. Not £2.50,” noting that the Friday’s jackpot was £100 million. The advertisement also enticed customers to download the brand’s app or visit it official website to get their first bet free of charge.

The ad featured another voice over, which referred to the legal disclaimer of the offer, explaining that the offer was available for UK residents only and that the first free bet is on EuroMillions or equivalent price lottery.

The complainant, however, challenged whether the ad misleadingly implied that the product was a lottery.