Don’t be surprised if you notice a different sort of festive mood during Swansea City’s game against Burnley this weekend.

For the first time in the history of Premier League, a team will be donning jerseys with Chinese imagery to celebrate Chinese New Year 2018. The commemorative shirts will be worn by Swansea City players on Feb. 10 for their crucial Premier League fixture against Burnley at the Liberty Stadium.

Even though China, which has hundreds of millions of fans watching games every week, is a huge target audience for the Premier League, this is the first time a Premiere League team has designed special jerseys—in collaboration with shirt sponsor LeTou—in honor of the occasion.

Swansea Chief Operating Officer Chris Pearlman emphasized the importance of Asia “as a key market” not just for the team, but also for other Premier League clubs.