The most unpredictable time of the year is upon us and University of Michigan legend and “FAB 5” icon – Jalen Rose – will be encouraging sports fans to “Embrace the Chaos” with Fanatics Sportsbook. The integrated campaign, centered around a 5 million FanCash Drop, will consist of a series of :30 and :15 second spots.

The new digital campaign visually captures the power of the moment – with basketball courts breaking up to reveal a wormhole that causes nothing but chaos. Basketballs, scoreboards, and even college basketball legend, Jalen Rose – will get sucked into the wormhole. The commercial spots will feature Rose in a barber shop, on a jet heading to the championship game, and reminiscing about five friends from Michigan that revolutionized the college game.

For fans who place a $20 parlay on college basketball with Fanatics Sportsbook, Embrace the Chaos will bring them a share of 5 million FanCash–guaranteed. Beginning next week, customers who send us their parlay bet slips on social media can win a chance to travel to Texas to meet Jalen Rose and watch the championship game.

Fanatics Sportsbook Product Updates for the Tournament

Fanatics Sportsbook has upgraded its hub for college basketball so customers can find games now by region. In addition, Fanatics Sportsbook has an improved Live Betting experience with live stat tracking all in one place.

National Championship Odds

Here is a look at the Top 10 Men’s and Women’s college basketball teams by bet count in the National Championship outright market prior to the start of conference tournament weekend:

Be sure to follow us on X @FanaticsBook and on Instagram @FanaticsSportsbook for updates on the 5 million FanCash Drop and all the fun Jalen Rose content we have planned for the tournament.