Unlike in the 2015 National Football League (NFL), American football fans will see less of daily fantasy sports (DFS) operator FanDuel’s advertisements this season.

Realizing that they have overdone the bombardment of ads last year, Business Insider reported that FanDuel is changing its advertising strategy this NFL season.

Though their last year’s blitzkrieg of advertising helped raise people’s awareness on the company, FanDuel Chief Executive Officer Nigel Eccles finds their last year’s marketing strategy to be regrettable and narrow as it focuses more on the money.

“What I would say about last year was that [the commercials were] really driving awareness. Prior to last season very few people had heard of us, so we really wanted to get out there and get people to know us. That was successful — maybe too successful,” Eccles told the business news website. “I think last year we probably focused too much on money,” Eccles said. “I think we probably were too narrow in what we were marketing.”