The former CEO of daily fantasy sports operator FanDuel has shed new light on his new eSports venture.

This week witnessed the birth of Flick, an Edinburgh-based company backed by FanDuel co-founders Nigel Eccles and Rob Jones. Flick aims to challenge live-streaming mainstays like Twitch by giving online gamers “an entirely new way of sharing their gaming experience with their friends.”

Flick’s new “social streaming platform” isn’t much more than a gleam in Eccles’ eye at the moment, but the company says it will be “moving quickly on concepts and working with gamers to refine ideas that work for them.”

Jones issued a statement saying FanDuel’s success demonstrated that he and Eccles work well together and have “the capability to build a global business here in Scotland.” Flick plans to “leverage Scotland’s deep expertise in video game development” to ensure the success of the new venture.