Daily fantasy sports operator FanDuel has announced a corporate rebrand ahead of the upcoming NFL season.

On Monday, FanDuel unveiled its new look, which incorporates a new color scheme, website redesign and a logo featuring a shield icon, an “age old athletic emblem” that the company says is intended to “pay homage to history’s strongest leagues, teams and competitors.”

The rebrand also includes a new FanDuel Bill of Rights, essentially a stripped down, legalese-light terms of service that details the consumer protections the company formalized following last year’s ‘insider trading’ scandal at rival DraftKings.

These rights include bans on third-party scripting tools, separation of player funds from operating capital, banning play by DFS staff (whether they work at FanDuel or one of its rivals) and identifying DFS sharps so newbies know to steer clear from heads-up contests.