The leading supplier of point of sale display products to the lottery industry, Fastrak Lottery Solutions, has revealed its part in the re-launch of the Kazakhstan Lottery with new scratch card dispensers and promotional material delivered across the country.
Following the successful licence bid by Satty Zhuldyz to run the Kazakhstan National Lottery, the new operators quickly looked to revamp the point of sale units, choosing the Fastrak Lottery Solutions POD scratch card dispenser to display and dispense its new range of scratch cards.
To date Fastrak has built 1,000 modular scratch card dispensers which started rolling out in Kazakhstan in September 2017 with a further 2,000 installations planned for early 2018.
John Barrett, Managing Director of Fastrak said; “The new operators of the lottery in Kazakhstan recognised that they needed an effective solution for the display and sale of their games and identified that a new and vibrant point of sale unit could significantly enhance how they reach and engage their consumer – so we were asked to bring a fresh approach to their instore image.”