The German superstar, Fedor Holz, expands his brand beyond poker by creating a new documentary and ignoring the heat to spend time in the kitchen.
Poker fans, dip into your pocket and spend $9.99 on a PokerGO subscription because September is going to be more entertaining than a Butlins holiday camp.
Butlins works because of the hard working red coats.
The Poker Masters will work because the very best poker players in the world are showing up to win a purple coat.