Beijing Haiqiu Technology Company (HQ Sports), the China-based Sports Social Media platform, will launch SnapPlay from Fenway Games into the Chinese market.

HQ Sports were founded in 2016. They are headed up by Sun Jihai, the ex-Manchester City player and a team of sports media and marketing veterans. They are backed by China Media Capital (CMC) and other investors including Tencent and Yuan Xun Fund. HQ Sports will use SnapPlay to engage and interact with the 400 million sports-hungry mobile users in China via their social sports app – MiaoHi. SnapPlay will also be launched in HQ’s Jihai app, a Match Analytic, Datatainment and Info site for both Sports fans and Lottery gamers.

Fenway Games will be releasing SnapPlay into China for the English Premier League on iPhone. SnapPlay is a localised and social version of their award winning instant football game, SnapBet. The games are based around users predicting what happens in the next 60 seconds of the live football match they are watching.

Fenway will be looking to launch SnapBet in the coming months with a European sports betting operator in parallel. Although the games are initially for EPL and CSL Football, Fenway will expand the offering to include Basketball, Cricket, and eSports in future.