Search Engine Optimisation is no longer a mysterious dark art. After concluding a five-year research and development project, REACH.AI, Media Skunk Works announce SEO is now officially dead!

In 2012, York-based innovation laboratory, MSW set out to industrialise the SEO industry. Twelve months later, it relocated to the York Science Park and that turned out to be a vital move for the fledgeling operation.

This commenced with a project in collaboration with the University of York’s Head of Artificial Intelligence (A.I.), Suresh Manandhar.

Machine learning is often described as the process of extracting knowledge from data, similar to refining petroleum from crude oil. Today, A.I. is ubiquitous and the largest company for it in the world is Google.