Russian online bookmaker Fonbet boasted over 91m website visitors in 2018, narrowly edging out rival 1xBet for Russia’s online sports betting traffic crown.

SimilarWeb data compiled by Betting Business Russia shows Fonbet’s Russian-licensed Fonbet.ru domain enjoyed 91.32m visits in 2018, a monthly average of 7.6m. Fonbet’s monthly traffic peaked at 10.1m visits in July as the 2018 FIFA World Cup reached its climax.

Fonbet’s success at driving traffic may have had to do with the fact that the site was Russia’s top-spending television advertiser during the World Cup, accounting for 18% of all advertising placements and 8% of overall ad minutes.

1xBet wasn’t among Russia’s top advertisers but the bookmaker’s Russian-licensed 1xstavka.ru domain ranked second on 2018’s traffic chart with 86.3m visit, a monthly average of 7.2m. 1xBet’s monthly traffic peaked in October at 9.7m visits.