The former StyleHaul Vice President of Accounting and Finance, Dennis Blieden, today pleaded guilty to embezzling the company for $22 million.

Blieden, who won the 2018 L.A. Poker Classic for a cool $1 million, triumphing over British poker pro Toby Lewis heads-up, has admitted embezzling StyleHaul, a former Hollywood digital marketer who moved their offices to London earlier in 2019.

[Image credit: Poker Central]

In a case that will cause reverberations around poker, Blieden admitted using $22 million of the company’s money, which is generated from representing Instagram influencers and YouTube streamers and video bloggers, on his own personal expenses and cryptocurrency. It is not clear how much of the money, if any, was used for entry into poker tournaments.