France’s online sports betting market posted its biggest growth in eight years thanks to the 2018 FIFA World Cup.
Figures released Friday by France’s online gambling regulator ARJEL show the nation’s online sports betting licensees handled wagers totaling €995m in the three months ending September 30. That’s just shy of the €1.002b reported in Q2 but an 81% improvement over Q3 2018 and the biggest year-on-year gain since the regulated market’s launch in 2010.
Sports betting revenue totaled €149m in Q3, a 40% rise over Q3 2017, as average weekly sports bettors shot up 84% to 553k thanks to the second half of the World Cup. All told, wagering on the 14 World Cup matches from July 1 amounted to €163.7m, roughly 16% of Q3’s total betting handle.
The tournament’s final match between France and Croatia generated betting turnover of €38.5m, the highest single-match total in the regulated market’s history, demolishing the previous record of €12.7m during the final match of the UEFA Euro 2016 tournament.