SkyBet, the UK based betting and gaming operator, has signed a multi-year deal with Fresh 8 Gaming for their personalised ad serving platform.

Fresh 8 transforms customer engagement and maximising returns, by intelligently and automatically serving personalised and betable ads to the world’s biggest sports betting and media brands.

The deal will see Fresh 8’s contextual and personalised ad-tech rolled out across SkyBet’s content estate. The deal covers key web and app content channels and will include rolling out Fresh 8’s unique SDK to deliver personalised ads in-app.

Andrew Sharland, Managing Director at Fresh 8 Gaming, commented on the deal “SkyBet are at the forefront of betting innovation, with a firm focus on customer personalisation across their extensive content estate.  We are delighted that they have yet again chosen Fresh8 to realise their goal of tying in smart, user personalisation with an on-site transactional opportunity across key acquisition and retention channels.”