London-based FSB Technology Ltd announced the launch of its new fully-responsive sportsbook platform and a native iOS mobile application.

The new GoWager iOS application, now available in Apple’s UK App store, makes use of the Apple’s technology to ensure that a customer can quickly find and place their bet.

The platform is controlled through FSB’s drag-and-drop content management system. The modified CMS platform gives operators control over the management of their user interface, plus the ability to create and design unlimited landing pages.

“These investments into the user experience and our market leading CRM tools are helping to establish FSB as the most advanced sports betting platform on the market,” said FSB Tech CEO and Co-founder David McDowell. “Many operators using a managed service are struggling to present a fresh experience to their customers. We are confident our platform will allow them to move away from these blanket offers that are reliant on number of markets traded being their only attempt at a point of difference.”